Contest “Co-crea TU la copertina di Open Marketing”

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About Contest “Co-crea TU la copertina di Open Marketing”

Brief:

The cover should convey the concept of being open (in all its various nuances, such as being open-minded, i.e. breaking away from consolidated ways of thinking and being open to co-creation and active contributions from the value network by opening channels and creating dialogue etc.), of total, multi-channel access, of innovation and of the powerful bond between marketing and technology.
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La copertina dovrà richiamare il concetto di apertura (declinabile in vari ambiti, come apertura mentale=uscire dai canoni consolidati, apertura alla co-creazione e ai contributi attivi del value network, canali aperti, dialogo, ecc.), di accesso totale e multicanale, di innovazione e di legame forte tra marketing e tecnologie.

http://blog.yoc2008.com/chainchange/?page_id=10