Obay Marketing

Controversial? Genius? Contrversial and mysterious ads for "Obay" popped up for a few weeks in bus shelters and streetcars and various other banner locations through February. Have you seen them? Post your photos here! (other ads not yet pooled here, search)

If you've got photos or news related to this viral marketing campaign, please post in the forums... It's already being discussed and reported at numerous places over the net...

As of February 25, the official campaigner has been revealed in the 2nd part to viral campaign - new ads specifically advertising OntarioColleges.ca.

Here's the Official campaign site