[MobileBehavior Apparel]

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About [MobileBehavior Apparel]

The Mobile Behavior - Apparel group is a mobile photo experiment, with submissions from people all over the world.

Submissions are made highlighting the following - 1) what brands are you wearing? 2) how are you wearing it? and 3) what identity are YOU giving it? These 3 things are conveyed both through pictures submitted to Flickr and accompanying tags.

A brand can never fully dictate itself to the public; it is given an identity and a personality in part by consumers. A product can only come to life through the people that use it and the meaning they give it.


**Since the purpose of this group is to gauge mobile behavior, all submissions must have been taken with a mobile phone. Thanks.