Sales & Marketing Organizations - Melissa Gaustad

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About Sales & Marketing Organizations - Melissa Gaustad

MarketBridge, a leader in building and managing high-growth Sales and Marketing operations, today announces the launch of the Integrated Solutions Group (ISG), formed to deliver turn-key multi-channel marketing and sales solutions.

"It's a multi-channel world today, customers are sophisticated and surf among channels, and companies have made great gains in deploying multi-channel sales and marketing models ," said Tim Furey, CEO of MarketBridge. "But combining channels such as direct, the Web, call centers, and e-mail, among others, and using them in the right ways with the latest technologies--especially now with new Web 2.0 applications--is extremely complex, and we find that the majority of companies struggle with it."

The ISG's mission is to eliminate these struggles by creating and implementing analytics-driven, ready-to-execute programs that feature multi-channel efforts to optimize performance at every point in the marketing and sales pipeline--from awareness to purchase.

"Every sales and marketing organization today strives for the ability to drive actions from data that deliver faster speed to market and greater impact. MarketBridge is well-versed in providing fully integrated, multichannel marketing and sales services that deliver optimal performance and results," said Rick Rose, Group Vice President, who heads the new division. "ISG is a natural extension of our existing DemandStream and SalesStream solution platforms--already in the field and delivering great results--that are built on analytical platforms and integrated multi-channel marketing and sales models."

Rose comes to MarketBridge with a wealth of integrated sales and marketing strategy and execution experience, having previously served as an executive at Dendrite International, the pharmaceutical industry's leading provider of integrated sales and marketing solutions. While at Dendrite, Rose built its Marketing Services business unit from an $18 million commodity service provider in 2003 to a $60 million full service integrated marketing partner for leading pharmaceutical companies. Prior to Dendrite, Rose was a leader in the management buyout of a CRM technology services firm, Tech Resource Group (TRG).

Built on a Solid Platform

To enable the ISG to be the most robust marketing and sales platform on the market, MarketBridge has formed key strategic partnerships with leading companies that provide enabling marketing and sales technologies.

* Analytics software leader SPSS teams with MarketBridge to offer clients superior customer segmentation, channel management, campaign optimization and more

* Along with global communications firm Avaya, MB is building on-demand "virtual contact centers" for clients featuring revolutionary IP telephony technologies to integrate Tele and Web to better reach customers and prospects

* MB has centered on utilizing on-demand technology providers such as SalesForce.com to build out a robust infrastructure that is flexible and deploys rapidly.

Market Proof of Solution Value

The ISG is currently using its SalesStream solution to help double portable ultrasound maker Sonosite's share of the growing physician office market--deploying field and inside sales professionals to market and sell Sonosite's products. This MarketBridge-run sales force, combined with interactive direct marketing, inside telesales channels and a unique pay-for-performance model, increases sales volume by cost-effectively addressing difficult-to-access small/medium size customers with smaller transactions.

"As MarketBridge concentrates its efforts on physicians, SonoSite, in turn, has been able to focus its highly skilled direct sales organization on the company's core hospital point-of-care markets." says SonoSite President and CEO, Kevin M. Goodwin. "Through our relationship with MarketBridge, we look forward to achieving a much stronger presence in the physician office market as we move well into 2007 and beyond."

Says MarketBridge CEO Furey: "We've helped clients identify customer and market opportunities for years as a consulting firm, but we've also added a number of other capabilities and services, including our Digital Marketing group in San Francisco that captures prospects via targeted Web campaigns, and our Tele centers in Canada that qualify and convert those prospects. To complete the SalesStream solution, we now have a field sales organization to close larger, more complex opportunities. SalesStream closes the loop, giving us an end-to-end integrated multi-channel sales and marketing solution. Our clients consider SalesStream an integral part of their go-to-market strategy especially in orphaned products and customer segments."

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