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The Sagatiba guerrilla marketing campaign
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Some of you may recall seeing that documentary on Saatchi & Saatchi, where they were pitching for a campaign to introduce a new brand of Brazilian cachaça (liquor) to the UK. The pitch that ultimately won out was to evoke the look of that giant Jesus statue in Rio as the central image of the campaign.
Well lo and behold it seems the campaign has begun in earnest. I haven't caught a print ad yet but it appears the pre-print guerrilla phase of the campaign involves stenciling images of the Jesus Guy all over every surface in London.
Well, as far as I can tell, the first person to Flickr this image is our very own Grass, who uploaded this image today.
Without shilling for Sagatiba too much in what is after all a cynical marketing appropriation of "street cred", I have taken the liberty of adding a "sagatiba" tag to the image, and will be keeping my eye out for other appearances of this stencil on Flickr.
If you have any shots of this to contribute, please do the same. I'd be interested in seeing how long it takes before this becomes a meme.
Posted at 5:39AM, 7 April 2005 PST
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