London Futures / Metro and Museum of London competition 2010

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About London Futures / Metro and Museum of London competition 2010

On 1 October 2010 Metro and the Museum of London launched a competition to create your own postcard from the future to win an Apple iPad and a chance to see your work on display at the Museum of London’s new exhibition London Futures.

London Futures displays 14 arresting photomontages imagining how London could be affected by climate change will be on display at the Museum of London from 1 October 2010 to 6 March 2011. Like postcards from the future, familiar views of the capital have been digitally transformed by illustrators Robert Graves and Didier Madoc-Jones. They bring home the full impact of global warming, food scarcity, rising sea levels and how all Londoners will need to innovate and adapt to survive.

Ryan Tehee is the winner of the Metro/London Futures competition. His image South Bank Icefields will be on display at the Museum of London alongside Robert Graves and Didier Madoc-Jones’ work in the exhibition. Ryan is originally from Ireland and moved over to London a few months ago where he is currently living in East Dulwich. Ryan works in a post-production studio and his hobbies are photography, travelling and reading. Ryan saw the competition in the Metro newspaper one morning whilst going to work Robert and Dider’s work captivated him and inspired him to try doing his own postcard from the future. Ryan had his own ideas about what London might look like in the future if global warming continues to rapidly change the climate. So he got out his camera and used his skills in Photoshop to make the image. He wanted to add a human element to the image by showing ordinary people of London next to a famous London landmark that has been changed forever.

Ryan says: “I believe Climate Change is serious problem and will present significant challenges to humans through out the world into the future. Its nearly impossible to predict what might happen if it continues but if people make small changes to their daily lives it can make a huge difference.”

Robert Graves and Didier Madoc-Jones are founder directors of GMJ (www.gmj.net) a cutting-edge digital illustration group commissioned by magazines, designers, architects and urban planners throughout the city. GMJ was founded in 1990 with a vision to reinvent the grand tradition of architectural illustration and model-making for the 21st century by pushing the boundaries of digital technology. Since then, GMJ has become a leading force in the production of high-resolution photomontage imagery pioneering the use of verified planning visualisation imagery, immersive virtual reality presentations and interactive real time 3D tools.

Didier Madoc Jones said: ‘We want to create a space in which people can consider how climate change may affect their lives. We are committed to making beautiful and arresting images which tell their own story. We have deliberately chosen ‘postcard’ shots of London, places that all of us are familiar with. By focusing our creative energy on these well known panoramas the images have taken on a life of their own. Even we were surprised by the way the story unfolded as the scene was created. Each picture has become a mini soap opera, alive with colour, drama, triumph and adversity as our city is transformed and Londoners adapt to meet this change.’

Robert Graves said ‘We endeavour to make the works both flawless and beautiful. When the images are flawless the medium becomes transparent and the stories become clear; when they are beautiful you are encouraged and inspired by looking at them. The creative and production process takes several weeks for each image. Concepts and ideas they are tested with rough mock ups and background shots. Once we feel confident that an image will work we rebuild from scratch. Most require using a combination of 3D software, background photography and digital painting in Photoshop. Final hurdles involve checking that the pieces stand up visually and technically as large scale exhibition images.’



Terms and conditions
1) Entries must be uploaded to the Museum of London’s London Futures Flickr album by midnight on 31 October 2010.
2) Images must be 300dpi JPGs and maximum of 2000 pixels across. The winning entry will be required at a higher resolution for display in the Museum.
3) The judges' decision is final and no correspondence will be entered into.
4) The winner will be announced on November 2nd 2010 at a free talk at the Museum of London. Call 020 7001 9844 to book.
www.museumoflondon.org.uk/English/EventsExhibitions/Event...
5) Please ensure that we can contact you through your Flickr account. Failure to do so will disqualify you from winning – sorry!
6) Entry is free.
7) The winner will receive an Apple 32GB iPad. This prize is non-exchangeable and no cash alternative will be offered.
8) All entrants must be resident in the UK.
9) You can enter more than one image.
10) The competition is not open to employees of Museum of London, the Metro or GMJ or their families.
11) No obscene images or copyright infringements please.

http://www.museumoflondon.org.uk/English/EventsExhibitions/Special/LondonFutures.htm