The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Helvetica, and flush left, ragged right text.
The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.
Some of the pioneers of the style are Joseph Müller-Brockmann, Armin Hoffman, Wim Crouwel, Emil Ruder, Otl Aicher, Peter Seitz, Max Bill and Max Huber.
The goal of this group is to create a comprehensive visual resource of this great style.
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