About International Typographic Style
The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Helvetica, and flush left, ragged right text.
The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.
Some of the pioneers of the style are Joseph Müller-Brockmann, Armin Hoffman, Wim Crouwel, Emil Ruder, Otl Aicher, Peter Seitz, Max Bill and Max Huber.
The goal of this group is to create a comprehensive visual resource of this great style.
PLEASE READ THE RULES! DON'T SUBMIT IMAGES THAT HAVE NOTHING TO DO WITH THE TOPIC. I'LL DELETE THEM!
This is a public group.
- View the group rules.
Members can post 3 things to the pool each day.
- Accepted media types:
- Accepted content types:
- Photos / Videos
- Screenshots / Screencasts
- Illustration/Art / Animation/CGI
- Accepted safety levels: