International Typographic Style

Discussion (4 posts |  Only members can post. Join?)

About International Typographic Style

The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Helvetica, and flush left, ragged right text.

The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.

Some of the pioneers of the style are Joseph Müller-Brockmann, Armin Hoffman, Wim Crouwel, Emil Ruder, Otl Aicher, Peter Seitz, Max Bill and Max Huber.

The goal of this group is to create a comprehensive visual resource of this great style.

PLEASE READ THE RULES! DON'T SUBMIT IMAGES THAT HAVE NOTHING TO DO WITH THE TOPIC. I'LL DELETE THEM!

http://www.aisleone.net/