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About IBM Project Northstar

Your business is built on the relationships you have with your customers. Increasingly, those relationships develop and grow over the Web, making your use of online channels to attract, retain, and delight customers, citizens, and partners a matter of survival.

With over 2 billion people and 1 trillion connected devices projected to be on the Internet by 2011 , organizations can't afford to represent their brand and enable online interactions in anything less than an exceptional manner. To help organizations provide exceptional Web experiences through multiple channels, IBM is introducing Project Northstar – A vision and multi-year roadmap for how organizations can create next-generation online experiences.

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