HOLGA QUALITY IN A SQUARE

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About HOLGA QUALITY IN A SQUARE

THE 5 FUNDAMENTALS OF HOLGA

ONE Free yourself from rules
Holga neither knows nor respects any rules. Its sheer simplicity is your key to power. Think of the Holga not as a camera, but as paintbrush, liberally splashing your medium-format canvas with exactly the elements that you choose. Envision your desires and manipulate your Holga to bring them into reality.

TWO Embrace random results
Holga is a loose cannon; an unpredictable partner who sometimes makes its own decisions despite your most strident attempts at control. Many times, your best creations will be the result of your most foolish mistakes or oversights. Don't fight it! Roll with the punches and stay flexible.

THREE Disarm your subjects
Holga is not one to be taken seriously. It looks oversized, kinda clumsy, a little toy-like, and definitely not intimidating. Your subjects will relax, have fun, and open up for your lens. Go with this. Natural is best - let yourself flow right along with Holga's innate power to strip away pretence and posturing.

FOUR Engage individuality
Each Holga is unique and different from the rest. Some produce brighter images, some more colorful images. Some leak light through the back, some through the side, and some don't leak at all. Each Holga is an individual, and will leave its special signature on every photograph that it takes. Appreciate these inherent quirks and seek to employ several Holgas for a range of results.

FIVE Get Your Hands Dirty
The simplistic mechanics of Holga invite you to play with them. Dive inside its inner workings and discover what makes the Holga tick. Experiment with different modifications and treatments. Tape up the sides, slap a filter on the lens, pinhole the lens cap. When your camera wears out - cut the springs, streak the lens, or pull out the guts. Experiment and innovate. Get started with the modifications in our instruction book.

SPECIFICATIONS

Size: 22cm (8.65in) x 17,5cm (7in) x 9,5cm (3.75in)
Weight: 730g (1.6lb)
Format: all 120 medium format film (color negative, slide, b&w)
Lens: Plastic 60mm, f/8
Focus: manual zone focus with four distance settings
Approximate 35mm format equivalent focal length: 38mm
Aperture settings: f/8, f/11
Shutter speeds: 1/125, “B“
Flash: Color gel system (yellow, red, blue, clear), powered by 2 “AA” batteries
Uncoupled advance & shutter release for multiple & partial exposures
Standard tripod thread
Professional lab development only

http://shop.lomography.com/holga/