Healthy Happy Champions

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About Healthy Happy Champions

It's a dark secret which has gone unnoticed for too long and which affects the health and welfare of many pedigree dogs. The way that dogs are bred today is having a huge impact on their health and welfare. This is why we’ve launched our Born to Suffer campaign which calls for pedigree dogs to be bred primarily for health, welfare and temperament rather than the way they look.

To win shows, dogs must meet a ‘breed standard’ which is set for each individual breed and describes the way a dog should look, resulting in many of our favourite breeds having exaggerated features. According to scientific studies some of the UK’s favourite breeds of dogs have been bred to such extremes that they can no longer breathe or walk normally.

For example, dogs with short, flat faces often have narrow nostrils and abnormally developed windpipes. They can often suffer severe breathing difficulties and may have difficulty enjoying a walk or playing. Dogs with folded or wrinkled skin are prone to itchy and painful skin complaints, and dogs with bulging or sunken eyes are prone to injury, pain or discomfort.

We want to champion health, not an aribtary physical ideal which compromises our beloved pooches' welfare. If you'd like to support our campaign, please share your picture of your very own healthy, happy champion!

http://www.rspca.org.uk/borntosuffer