The trend for the 21st century! Haute Couture is not only meant to be worn - it is a lifestyle. Dior did it long ago, but I think it started with Coco Chanel who first started designing couches for her studio. Since then Versace has created an empire in the form of home accessories in 1993 and it culminated in the Palazzo Versace Hotel in Australia. Currently the second Versace Hotel is under construction in Dubai. Armani Casa has joined and so has Fendi.