Edsel

Discussion 0 posts |  Only members can post. Join?

No topics have been posted yet.

About Edsel

Pictures of Edsel cars & ephemera. Edsel was Ford's ill-fated mid-range division that lasted only three years, 1958, 1959 and 1960. It had the ill luck to be launched on the eve of a recession, and the further ill-luck to be given oddball styling. Got any Edsel pictures? Put 'em here.

Some Edsel History...

The Edsel was publically introduced on "E Day", September 4, 1957.

For the 1958 model year, Edsel produced four models. Two "small body" models, the Ford-based Pacer and Ranger, and two "large body" models, the Mercury-based Citation and Corsair. All came in a mixture of 2 and 4-door models, Hardtop and Sedans, with the Pacer also available as a convertible. In addition, there were three wagon models, the Bermuda, Villager and the two-door Roundup.

In this first year, 63,110 Edsels were sold in the U.S., the second-best selling car launch for any brand to date. (Hardly a "failure".)

In 1959, the line was reduced to two models, the Ranger and the Corsair, along with the Villager station wagon. '59 saw a redesign that "softened" the much maligned horsecollar grille, but it still looked obviously "Edsel".

By the 1960 model year, Ford had already decided to pull the plug on the Edsel division, and only produced one model, the Ranger, and the Villager wagon. The '60 is considered the "least Edsel" of all Edsels, looking almost more "Ford" than anything else.

As the advertising said, "The thrill begins with the grille". To those that love the Edsel or actually own one, that thrill has never ended.