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In 1988, Simon Berry, Chief Executive of ruralnet|uk was working as a development worker in remote north east of Zambia, conscious that while he could buy a bottle of Coke anywhere, 1 in every 5 children under the age of five die in these areas through simple causes such as dehydration through diarrhea. Twenty years later, through the power of social media technology, Berry has launched a simple campaign asking Coca Cola to use a small part of its incredible distribution capacity to get medicines, such as rehydration salts, to dying children.
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