British Tourism Week Group

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About British Tourism Week Group

The fifth British Tourism Week takes place from 12 to 20 March 2011

British Tourism Week aims to raise local, regional, national and international awareness of the size, value and importance of Britain's £115 billion visitor economy, and highlight the contribution made by businesses from every part of the UK tourism industry.

The aim of BTW is to demonstrate the importance of the tourism industry amongst politicians, the media, within the industry itself, students considering a career in the industry, and amongst consumers. To achieve this, BTW will:
•increase industry awareness
•promote training and professionalism
•raise awareness of our tourism offering
To support preparations for hosting the London 2012 Olympic & Paralympic Games.

His Royal Highness the Prince of Wales is patron of British Tourism Week. The Week is organised by VisitBritain with the support of the Tourism Society, the Tourism Alliance, the UK's national and regional tourist boards, and an Executive Committee comprising a number of public and private sector organisations.

For more information, and details of how to get involved please see the British Tourism Week website.

http://britishtourismweek.com/root/siteZone/public_zone/globalNav/home_area/localNav/home_page_1/default.aspx