About Urban Cycle Chic
Urban bike fashion, cycle chic & recycling advocacy. Fix it, bling it, flaunt it - pimp your ride. Fixed, Dutch, vintage or custom - it's an everyday way of getting around your city, in everyday clothes. Beat the traffic, beat the credit crunch and be inspired.
The city is an arena for bike and rider to thrive in. It’s green transportation and a dynamic act of personal expression and rebellion. To cruise through the city streets is strength. It keeps you alert, fit and active in an era of rising apathy and obesity. It's about being on the bike in the city, the kit and style that goes with it.
There’s a bike renaissance going on right now with many emergining urban bike fashion tribes: the 'sit up and beg brigade', the fixie guru, the casual cruiser. One of the drivers is the style of the bike messenger, courier scene. Its not just bags and beanies though - its about attitude, an act of resistance, a certain sense of militancy born of the Critical Mass movement. Take Alley Cat racing, not known to many people, there’s a global underground urban racing circuit. They’re illegal, aerobic punk rock - radical, guerilla anarchy.
Not only is the bike a great athletic piece of steel in the cities, it’s also a way to save your mind. Daily we see gridlocked drivers aggravating each other as they inch their way through city traffic. The simple facts are - the streets aren’t getting wider and the buildings aren’t getting skinnier. This shit is only going to get worse. But the beauty of riding bikes in any city is this: You don’t care. The overcrowding is inevitable, and you have a way to deal with it. It’s that simple.
I don’t find it alright to sit with the rest of the cattle in traffic. To sit on your ass in a car surrounded by suits who have surrendered themselves to traffic is madness. I find it a warped sense of what is “normal.” It surprises me that so many people tolerate it.
www.urbancyclechic.com
http://www.urbancyclechic.com
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